Behavior Therapy International is one of the top providers of ABA (Applied Behavior Analysis) services in the central PA area. Their ethical and clinical standards are second to none. Despite having impressive high quality services and facilities, their branding communicated the opposite feeling to their clients.
Noble Goat was brought in to create a visual identity that accurately reflects BTI's professional and trustworthy nature; that would resonate with their desired audience in a clear, consistent, and compelling way.
The teams within BTI's core services are separated into 3 categories: Home, Center, and School. They needed a way to easily distinguish the difference between each service model, while still maintaining the core BTI identity. We were able to match the same badge from the primary logo, while changing the titles to their respective service model. We also went a step further by assigning an individual color to each service, making it easy to distinguish the difference between each badge.
It was crucial that that the colors in the BTI brand maintained a sense of life that was bold and vibrant and would be appealing to both boys and girls.
It was crucial that that the colors in the BTI brand maintained a sense of life that was bold and vibrant and would be appealing to both boys and girls.
It was crucial that that the colors in the BTI brand maintained a sense of life that was bold and vibrant and would be appealing to both boys and girls.
