Shy Fox is an up-and-coming cafe and deli with simple, yet satisfying taste, (literally). They offer to-the-point and flavorful recipes in a concise menu, but with a gourmet presentation; giving their customers a higher quality experience at an affordable rate. Their goal was to have a identity that expressed a sophisticated and urban lifestyle, that would appeal to the demographic in the areas of their shop's locations.
We helped identify their target audience, clarified the brand voice, created custom tailored identity elements and collateral, as well as creative direction for things like floor decals and wall graphics.
